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Like many other brands, A’VERIE STUDIOS started with a need. Our founder, Bella Mileholt, has always had an eye for organization and a love for timeless design. From her home to her fashion pieces and travel essentials, Bella believes that the items we carry deserve to be both protected and beautifully showcased. 

While bag hooks are not a new invention, Bella discovered how difficult it was to find one that combined elegance, quality, and versatility—a hook that worked seamlessly in every setting, whether at a business meeting or during a night out. Unable to find the perfect balance of design and function to safely hold her cherished bags, Bella decided to create her own.

Driven by a passion for quality and design, Bella founded A’VERIE STUDIOS in May 2023, with the first products launching just before the holiday season in December. Despite the short timeline, the launch was an immediate success, and within months, nearly all our inventory had sold out.

Since then, our mission has been simple: to help people elevate their essentials with products that are both beautiful and dependable. We believe in crafting items that last, and quality has always been at the heart of everything we do. To date, we’re proud to say we haven’t received a single return or complaint. 

By 2024, word spread quickly, and A’VERIE products started appearing in boutiques, hotels, restaurants, and salons across Sweden. Today, you can find our bag hooks in select partner locations, all embodying our promise of elegance, quality, and practicality. 

At A'VERIE STUDIOS, we’re here to elevate your essentials with products that blend timeless design and lasting quality—pieces made to be cherished. We look forward to adding a touch of elegance to your everyday and being part of those special moments.